|
|
EXECUTIVE EDUCATION
|
|
|
|
|
| STARTS ON |
| December 6, 2018 |
|
|
|
|
|
| DURATION |
2 months, online
4–6 hours per week |
|
|
|
|
|
|
|
Is your marketing keeping up with digital-centric consumer behaviors?
|
|
The proliferation of new technologies such as mobile, cloud computing, and artificial intelligence (AI) have transformed customer behavior and disrupted marketplaces — both for B2B and B2C markets. As a result, our marketing practices must also evolve.
|
|
|
65%
|
|
Half of customers will switch brands if a company doesn't make an effort to personalize communications to them — 65% in B2B markets.
|
| SOURCE: SALESFORCE |
|
|
|
|
In this online program, business leaders, managers, and marketers will learn how modern marketing is powered by data, scaled by automation, and optimized by analytics. Several use cases of artificial intelligence (AI) illustrate why investments in this technology are very real — and paying off.
|
|
|
|
| Faculty |
|
The program is led by Kellogg’s Professor Mohanbir Sawhney — globally recognized scholar, educator, and author in business innovation, modern marketing, and enterprise analytics.
|
|
| Mohanbir Sawhney |
| McCormick Foundation Chair of Technology;Clinical Professor of Marketing;Director of the Center for Research in Technology & Innovation |
|
Author of seven management books, as well as dozens of influential articles in leading academic journals and managerial publications |
|
Speaking and consulting clients include Adobe Systems, Boeing, Goldman Sachs, Microsoft, Raytheon Missile Systems |
|
Holds a Ph.D. in Marketing from the Wharton School and a Master’s degree in Management from the Indian Institute of Management, Calcutta |
|
|
| Interviews and Industry Examples |
|
The Kellogg Executive Education online program, Digital Marketing Strategies: Data, Automation, AI & Analytics, features real-world case studies, interviews, and industry examples from industry giants such as:
|
|
|
The program covers multiple industries, including retail, telecommunications, hospitality, global shipping, technology, automotive, manufacturing, and more.
|
|
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
|
|
| Note: Kellogg Executive Education is collaborating with online education provider EMERITUS Institute of Management to offer a portfolio of high-impact online programs. By working with EMERITUS, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Kellogg. |
|
|
