Brand Insight – Decoding Branding March 3–5 2023, Registrations Closing Soon!
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Namaskaram,
The first
in–person Brand Insight workshop will be
taking
place from 3–5 March, 2023 at the Isha
Yoga
Center, Coimbatore.
Find out what makes Brand Insight different from other similar business programs!
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Registrations closing soon!
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Join us for the program from
3–5 March at Isha Yoga Center,
Coimbatore, to take your branding
to the next level as you connect with several
accomplished brand strategists
behind some of the most well–known Indian
and
global brands.
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We will help you craft and
assess your organization’s purpose in a
way that
it serves as a galvanizing force for your most
critical business objectives.
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Registrations closing soon!
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Once you
articulate your purpose, the next step is to
bring it alive in the marketplace and establish
a unique value proposition for your product or
service from a customer standpoint.
The program will help you dive
deep into the fundamentals of brand positioning
and equip you with tools to strengthen your
foothold in a competitive market.
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“Brands are amazing
storytellers. And through them, I have told
stories of courage for Mountain Dew, feminine
confidence for Lux, human values for MG Hector
amongst others.”
–Atika Malik
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“Branding
is an opportunity to build connections with
customers and do what is right. I’ve
worked with
brands such as GE Healthcare, Honda, Toyota, and
IKEA that strive to live up to these
principles.”
–Narayan Devanathan
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A strong positioning manifests
in the consumer’s mind through an engaging
and
emotionally appealing creative stance. Even the
best creatives fail if they are not seen by the
right audience or if the content is not aligned
with your brand narrative. In this session, you
will learn how to leverage creative
communication and advertising as strategic tools
to propel your business goals.
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“Only connect the brand
to its
purpose, and both will be exalted. We have made
several such powerful brand-purpose connections,
from making India a better business destination
to enabling environmentally responsible
consumption.”
–Sourabh Mishra
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“Brands
can be inspiring and empowering too. I worked on
the iconic Cadbury’s Dairy Milk campaign
that
encouraged people to follow their
hearts–’The
real taste of life’–the audience
loved it!”
–Sonal Dabral
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PROGRAM ARCHITECT AND ANCHOR
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How is Brand Insight
different?
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*Taxes extra as
applicable.
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From the
Participant’s’ Desks
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