Patanjali to be world’s largest FMCG brand: Baba Ramdev

NEW DELHI: Riding high on the popularity of his products, Baba Ramdev said Patanjali will be the largest FMCG brand in the world by 2025.

“By 2025, Patanjali will be the biggest FMCG brand in the world,” Ramdev said while speaking at a conference organised by FICCI Ladies Organisation in Delhi.

Ramdev alleged that multinational companies likes Hindustan Unilever, Nestle, Coca-Cola, Procter & Gamble have done nothing for the development of the country, adding that his wish is to spend Rs 100,000 crore on charity work related to health, education, research and development, agriculture and environment.

For a company that started as a small pharmacy in 1997, Patanjali has launched more than two dozen mainstream FMCG products — from toothpaste, shampoos and other personal care products to modern convenience foods such as cornflakes and instant noodles. Annual sales have doubled every year since 2013 to touch Rs 10,500 crore by March 2018.

The company forayed into frozen greens such as peas, sweet corn, mixed vegetables and french fries that will compete directly with giants like McCain by pricing them at half that of its competition. It also announced its entry into the dairy products segment, with cow milk, curd, buttermilk, cheese and packaged drinking water recently.

Patanjali Ayurveda’s growth faltered during the past 12 months as rivals, mostly multinationals, launched natural and herbal products to counter its challenge. Sales volumes grew 7% during October-March 2018 and 22% in April-September 2017, according to data from Kantar Worldpanel, a global consumer research firm. That’s a sharp fall from 52% growth in October-March 2017 and 49% during April-September 2016.