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PG Diploma in Digital Marketing Strategies by Emeritus in Collaboration with Columbia Business School Executive Education | Accepting Applications.
Postgraduate Diploma in Digital Marketing Strategies
Dear [First Name],

Why Enroll for PG Diploma in Digital Marketing Strategies?

Companies today face a constant proliferation of social media channels and emerging digital tools. And as marketing efforts continue to transform to meet the evolving demands of the digital era, one thing remains unchanged: customer engagement is critical to success. In order for marketers to succeed, they must be able to plan, implement, and measure the impact of digital strategies that are suited to today's customers.
Program Details
7 Months
4-6 hours per week
Program Fees
*Flexible payment options available.
In collaboration with Columbia Business School Executive Education, the Postgraduate Diploma in Digital Marketing Strategies, will give you a deeper knowledge of the the digital marketing practices used to reach and interact with customers so that you can make a difference in how your organization connects with their audience and grows their brand.
As you advance in your learning journey, you will gain the skills to:
Identify and leverage the five core behaviors of digital customers
Build data as a strategic asset
Innovate through experimentation
Adapt your value proposition
Master disruptive business models
Plan and execute digital marketing strategies
Engage, customize, connect, and collaborate Strategy
Utilize best practices from brands on social networks
Learn from brand failures in social media
Address the organizational challenges of digital marketing
Is This Program Right for Me?
If you want to expand your skills and expertise to understand how digital marketing can be used as a strategic advantage to to deliver better outcomes for both traditional and digital business customers, this program is right for you. Roles of participants may include, but are not limited to:
Business owners, large or small
General and marketing managers
Sales managers
Seats are filling quickly for this exciting new offering, and early applications are encouraged.
Columbia Business School Executive Education is collaborating with online education provider EMERITUS to offer a portfolio of high-impact online programs. These programs leverage Columbia's thought leadership in management practice developed over years of research, teaching, and practice. By collaborating with EMERITUS, we are able to broaden access beyond our on-campus offerings in a collaborative and engaging format that stays true to the quality of Columbia Business School Executive Education.

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